Skip to Main Content

Marketing

Libguide for Marketing

SearchLib

You can search books and e-books on SearchLib using a keyword or the information you have (title, author).

Use filters (e.g. Availability, Resource type, Date, Subject...) to refine your search: you can select "Books" as Resource Type and choose "Available in the Library" or "Available online" in Availability for books or e-books only.


 

Books

You can explore marketing monographs among reading room shelves. Here are some examples:

BB.50 – Mass Media
BM.40 – Marketing  
BM.41 – Selling
BM.42 – Customers
BM.43 – Advertising
BM.44 – Business Communication
BM.45 – Sales promotion
BM.46 – Branding
BT.00 – Sociology
BT.30 – Social change
BX.00 – Anthropology
CB.00 – Psychology
CB.10 – Social psychology

 

Learn more about borrowing books.

E-books

Here are some reference e-book platforms for the marketing subject area: